The Football Pools
Web site redesign to increase customer engagement and provide transparent market information.
Working collaboratively with an in-house project team I developed user experience from concept through to production.
Deliverables
- Content
- Developed video and PDF user guides highlighting key web site features.
- HTML/CSS
- Produced HTML/CSS and liaised with technical provider during integration.
- Prototypes
- Developed prototypes for use during review and user testing sessions.
- Wireframes
- Maintained detailed wireframes illustrating functional requirements.
- UI design
- Complete interface design and graphics library in-line with brand guidelines.
- User testing
- Administered and documented series of user tests during development.